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The web site states the following, "Simply form processing through a single template." We noticed that the web page also stated " Rapidly deploy form submission, By Doug Hyde." It also said " Have you ever wanted to have a quick way to process just about any form in coldfusion? Whether it is by direct submission of a form by submit or through AJAX, you can apply some simple standards to your database and to your form elements, then this tutorial makes it easy for you to develop and deploy forms in your application. Intuser primary key, autoincrement. Listing 1 Creating a simple form." The header had ColdFusion as the highest ranking optimized keyword. This keyword is followed by MX, Adobe, and Adobe Tutorials which isn't as urgent as ColdFusion. The other words tutorial498.easycfm.com uses is Web Design. Web development is included and might not be understood by web crawlers.